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Belonging and Brand Loyalty – why it’s so important to us all

Belonging and Brand Loyalty – why it’s so important to us all

by Rob Smith | Oct 9, 2021 | Consumer Psychology

Now let’s start at the beginning; and by the beginning, I really mean the very beginning. You see, I’m a massive fan of Evolutionary Psychology. The more I read, the more I feel that it intuitively makes sense. It’s a psychological school of thought born out of...

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