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Social norms, a nudge and a 2.8% uplift in response

Social norms, a nudge and a 2.8% uplift in response

by Rob Smith | May 18, 2022 | Consumer Psychology

Here’s how I got a 2.8% uplift in response, just by changing a few words around! A little of the same goes a long way! A little while ago I suggested that we could prove how effective consumer psychology is with a campaign we were running with M&S Bank....

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