• Welcome
  • About Me
  • Psychology Blogs
  • T&C’s
  • Sectors
  • Award Winning Creative
  • Get in touch
The Pepsi Paradox – proof marketing works!

The Pepsi Paradox – proof marketing works!

by Rob Smith | Feb 16, 2022 | Consumer Psychology, Latest News

How do you know if Marketing really works? If you’ve ever been asked that question (I know I have), then here’s your response. Relax knowing that your answer is based on real scientific studies and is the nearest thing we can give to a cast iron and scientific...

Recent Posts

  • Love your customers? – then put a label on them!
  • Social norms, a nudge and a 2.8% uplift in response
  • The Pepsi Paradox – proof marketing works!
  • Light, dark, black, white, heads, tails, right, wrong – you choose!
  • Hungry Rats, Stamp Collecting & How Easily We Are Manipulated

Recent Comments

    © The Word Smith 2021

    • Follow
    • Follow