by Rob Smith | Dec 4, 2015 | Consumer Psychology
When I was in junior school, I went shopping with my family and saw something that not only grabbed my attention, but burnt its way into all my thoughts. I began to visualise myself on it. I started to properly understand why owning one would make my life better in...
by Rob Smith | Oct 25, 2013 | Consumer Psychology
Our brain is a truly amazing bit of kit. As true as that statement is, I’m guessing as a Masters Student, I’m probably going to need to add a bit of detail. Fine tuned over millions of years of evolution and totally ruthless in its pursuit of survival strategies –...
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