by Rob Smith | May 18, 2022 | Consumer Psychology
Here’s how I got a 2.8% uplift in response, just by changing a few words around! A little of the same goes a long way! A little while ago I suggested that we could prove how effective consumer psychology is with a campaign we were running with M&S Bank....
by Rob Smith | Feb 16, 2022 | Consumer Psychology, Latest News
How do you know if Marketing really works? If you’ve ever been asked that question (I know I have), then here’s your response. Relax knowing that your answer is based on real scientific studies and is the nearest thing we can give to a cast iron and scientific...
by Rob Smith | Jan 6, 2022 | Consumer Psychology
There are a few things that I totally adore in my life; and lumped in with the more obvious ones are old sit coms and old adverts. I’m sure that there’s some deep rooted reason for this that harks back to me not being picked for a five-a-side team at some point. But...
by Rob Smith | Nov 13, 2021 | Consumer Psychology
As far as most of the coffee shops, restaurants and cafes where I live go, simply buying something from them isn’t good enough. Gone are the days when it was just a matter of “Can I have a one of those with red sauce please?” “Yes please, I’d love a bag” ‘Thanks very...
by Rob Smith | Jun 6, 2021 | Consumer Psychology
It doesn’t matter what industry you operate in, or what you sell, consumer psychology research shows that there are three core groups of buyers; all of whom can be characterized by the “pain” they experience when purchasing something. Whether you’re working in...
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