by Rob Smith | Jun 6, 2021 | Consumer Psychology
It doesn’t matter what industry you operate in, or what you sell, consumer psychology research shows that there are three core groups of buyers; all of whom can be characterized by the “pain” they experience when purchasing something. Whether you’re working in...
by Rob Smith | Jun 29, 2016 | Latest News
Customer loyalty and your brand in post referendum Britain. The way in which consumers make decisions has never been more vital to understand. Smart brands will protect and reassure their loyal customers and recruit new customers from competitors who have been caught...
by Rob Smith | Jan 23, 2016 | Consumer Psychology
When I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how you’re doing in life. To put it into context, it was in the late 1980’s in the middle of the Thatcher Government, a year...
by Rob Smith | Dec 4, 2015 | Consumer Psychology
When I was in junior school, I went shopping with my family and saw something that not only grabbed my attention, but burnt its way into all my thoughts. I began to visualise myself on it. I started to properly understand why owning one would make my life better in...
by Rob Smith | Dec 13, 2013 | Consumer Psychology
There seems to be a pattern emerging with my blogs – as they all seem to start with some episode of my childhood. So in thinking about what direction to take this one (I want it to end in a VERY happy place), I thought that I’d start with a VERY dark day from my...
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