Business to business communications of the various skill sets Shell could offer other companies.

International award winning advertising campaign in business press and newspapers.

Support materials and brochures for Grand Pirx around the globe.

Repositioning of Shell Global Solutions and re-branding for all business units across the world.


A world wide brief

When I first started to work with Shell Global Solutions the challenge was to unpick their brand and reintroduce them with three distinct levels of customer proposition. In the end everyone referred to this solution as the ‘Washes Whiter Approach’. We rolled it out over the world and it clarified Shell GS’s place on the planet and helped win them millions of dollars of new contracts.

If you want to know how ‘Washes Whiter’ worked, just ask us!

International Award Winning Advertising

The Wall Street Journal and other Financial Press throughout the world helped redefine the Shell GS customer proposition. Unpicking what went before and repositioning them in the international arena – and winning an effectiveness award to boot!