Brand Guidelines.
Raymond Blanc direct mail
Top of the Prestige Range “inspire”
Mid-range for those who want to “create”
Entry level for those of us who just want to “cook”
Digital support for the Prestige launch
Digital support for the Prestige launchIn-store sales display
Product Launch
Product Launch
Point of sale
Prestige
The Brief
Buying cookware isn’t as simple as you may first think. There are a range of different types of consumer, all with their own specific wants and needs. What switches one group on will be guaranteed to switch off others. So research showed that Prestige needed to go back into the marketplace with a COOK, CREATE, INSPIRE proposition that matched the right products to the appropriate consumers.
Now they are selling like hotcakes 🙂
