Direct mail to customer database
Launch of the Iceland Bonus Card
The Premiership and Beyond
Designing and developing acquisition packs for every team in the premiership was not only a great project, but also really interesting to work on. With each club having its own unique relationship with its fans, as well as its own way of motivating them to engage with the brand.
Then there’s BMW, Porsche and countless affinity programmes
I’ve worked across the board on affinity marketing, recruiting relationships with car manufacturers and countless other sports and social groups. In fact, I’m pretty sure I’ve helped sell affinity programmes to everyone in the UK