Customer retention for Clarity Customers

Customer aquisition and product re-framing in the marketplace

In-bank point of sale


You won’t believe the numbers!

Clarity is a business bank account that was destined to be closed by the bank due to a lackluster performance. So the bank allowed me a free hand. Given this opportunity, I thought that it would be an ideal time to demonstrate some consumer psychology. Especially as the only changes we could make to Clarity were the way we positioned it in the market.

No Way? – Yes Way!

Within six months Clarity was out performing all previous expectations and was providing the bank with a staggering 1114% ROI. Yes you read that correctly, One thousand one hundred and fourteen percent.