
‘5’ Minutes Campaign

Media stunt to support the 5 Minutes… campaign

The campaign was picked up and put across all sorts of available media

Direct mail support for the 5 minutes… campaign

Direct mail support for the 5 minutes… campaign
Cheshire Fire and Rescue
Great to do some good
As part of a streamlining of services programme, the Cheshire Fire and Rescue Service were launching a web-based questionnaire aimed at low risk households. This was to be a genuine alternative to a home risk assessment, which would consequently be carried out for high risk situations only. The brief was to get as many people as possible to complete the online risk assessment questionnaire thereby reducing the number of more costly home visits. The campaign ran across press, radio, outdoor and digital.
