Cheshire Fire and Rescue

Great to do some good

As part of a streamlining of services programme, the Cheshire Fire and Rescue Service were launching a web-based questionnaire aimed at low risk households. This was to be a genuine alternative to a home risk assessment, which would consequently be carried out for high risk situations only. The brief was to get as many people as possible to complete the online risk assessment questionnaire thereby reducing the number of more costly home visits. The campaign ran across press, radio, outdoor and digital.