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Love your customers? – then put a label on them!

Love your customers? – then put a label on them!

by Rob Smith | May 27, 2022 | Consumer Psychology

Labelling your customers is a BAD IDEA, right? …WRONG! Consumer psychological research shows us that people actually like to be labelled. Not only that, but once they have been labelled, they are more likely to take part in their ‘group’s’ message, if they feel...
Social norms, a nudge and a 2.8% uplift in response

Social norms, a nudge and a 2.8% uplift in response

by Rob Smith | May 18, 2022 | Consumer Psychology

Here’s how I got a 2.8% uplift in response, just by changing a few words around! A little of the same goes a long way! A little while ago I suggested that we could prove how effective consumer psychology is with a campaign we were running with M&S Bank....
The Pepsi Paradox – proof marketing works!

The Pepsi Paradox – proof marketing works!

by Rob Smith | Feb 16, 2022 | Consumer Psychology, Latest News

How do you know if Marketing really works? If you’ve ever been asked that question (I know I have), then here’s your response. Relax knowing that your answer is based on real scientific studies and is the nearest thing we can give to a cast iron and scientific...
Light, dark, black, white, heads, tails, right, wrong – you choose!

Light, dark, black, white, heads, tails, right, wrong – you choose!

by Rob Smith | Jan 6, 2022 | Consumer Psychology

There are a few things that I totally adore in my life; and lumped in with the more obvious ones are old sit coms and old adverts. I’m sure that there’s some deep rooted reason for this that harks back to me not being picked for a five-a-side team at some point. But...
Hungry Rats, Stamp Collecting & How Easily We Are Manipulated

Hungry Rats, Stamp Collecting & How Easily We Are Manipulated

by Rob Smith | Nov 13, 2021 | Consumer Psychology

As far as most of the coffee shops, restaurants and cafes where I live go, simply buying something from them isn’t good enough. Gone are the days when it was just a matter of “Can I have a one of those with red sauce please?” “Yes please, I’d love a bag” ‘Thanks very...
Belonging and Brand Loyalty – why it’s so important to us all

Belonging and Brand Loyalty – why it’s so important to us all

by Rob Smith | Oct 9, 2021 | Consumer Psychology

Now let’s start at the beginning; and by the beginning, I really mean the very beginning. You see, I’m a massive fan of Evolutionary Psychology. The more I read, the more I feel that it intuitively makes sense. It’s a psychological school of thought born out of...
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Recent Posts

  • Love your customers? – then put a label on them!
  • Social norms, a nudge and a 2.8% uplift in response
  • The Pepsi Paradox – proof marketing works!
  • Light, dark, black, white, heads, tails, right, wrong – you choose!
  • Hungry Rats, Stamp Collecting & How Easily We Are Manipulated

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