I’ve been working in the creative side of the agency world for over 20 years now.

I’m a strategic thinker and highly conceptual with a unique and academic background of Behavioural Economics, Consumer Psychology and Marketing Strategy.

I’ve been privileged to work with some phenomenal international and national blue-chip names, as well as some amazing entrepreneurial local companies:

• Including the rebrand of Shell Global Solutions throughout the world

• Helping launch the M&S Bank Credit Card (the largest card launch in UK history) and putting them on TV for the first time

• Introducing The Co-operative Bank’s Current Account onto TV, press, online and direct mail. As well as producing countless other TV spots and campaigns for their loan and credit card portfolio.